Social Media Training Course Descriptions

Global Marcoms provides a series of social media training seminars and social
networking classes as well as private one-on-one and group training. The current list of courses includes:

- LinkedIn for Business: Profile Enhancements

- LinkedIn for Business: Networking and Business Development

- Facebook for Business

- Twitter for Business

- Foursquare for Business

- Internet Marketing Essentials for Business

LinkedIn for Business: Profile Enhancements

This social media training course includes an intensive, hands-on tour of personal and company profiles on LinkedIn. You will discover:

• Enhancements that will make your profile stand out from the competition
• Applications that will add value to your profile
• How to attract prospects to your profile
• How to create a compelling Company Profile, including techniques to improve SEO

View upcoming social media training seminars in Atlanta.

LinkedIn for Business: Networking and Business Development

During this interactive social networking workshop, the trainer will take you on an extensive tour of the LinkedIn system to show you how to maximize the benefits of this powerful networking tool.  You will discover:

• Open networking techniques that will expand your network and view of the system
• How to use Groups, Events, Answers and other features to your advantage
• Techniques to identify prospects and create a database of targets
• Best practices for building strategic relationships and alliances using LinkedIn

View upcoming social networking workshops in Atlanta.

Facebook for Business

If you would like to know how to create a winning Facebook page, increase the number of “likes” and generate business leads with Facebook, this social media seminar is for you.  You will learn:

• How to enhance your Facebook page
• Best practices and tips for creating engaging content
• Communications strategies for your fan base
• To manage events on Facebook

View upcoming social media training classes in Atlanta.

Twitter for Business

Twitter may have risen to fame via celebrities, but it has plenty of business applications, and you will learn about them during this social media training seminar on Twitter.  This class will discuss:

• Business applications for Twitter
• How to establish your brand and spread your message
• Tips to drive traffic to your website with Tweets and URL shortening
• Managing your social media activities effectively via Hootsuite (a social media dashboard)

View upcoming social media training courses in Atlanta.

Foursquare for Business

Are you using the full power of foursquare to your advantage?  There are more than 10 million foursquare users worldwide who check-in to 3 million locations every day. Is your business one of them?

During this social networking seminar, our social media trainer will explain how to:

• Create and claim your foursquare venue
• Implement campaign strategies to promote your venue
• Manage your foursquare account effectively by using best practices

The foursquare location-based marketing social media application is most beneficial to storefronts, restaurants, bars, clubs, stores, salons, spas, churches, recreation facilities, gyms, parks and other venues that market directly to consumers at their physical location or have consumer traffic.  It is also beneficial for event planners and meeting managers.

View upcoming social media training seminars in Atlanta.

Internet Marketing Essentials for Business

During this full-day Internet Marketing seminar, our training team will unveil the mysteries of Internet Marketing by introducing the tools and concepts necessary for an effective, results-oriented Internet Marketing campaign that is both time and cost effective.  The seminar will cover the Internet Marketing Essentials, including:

• Establishing Internet marketing goals and strategies
• Website design guidelines (content, navigation, branding, overall look-and-feel)
• Search Engine Optimization (SEO) strategies (both on-page and off-page)
• Social media campaign management and communication strategies
• Pay-per-click and paid advertising
• Blogging essentials
• Email marketing campaign management
• Introduction to Search Engine Maps and Places (Google, Yahoo!, Bing)
• Google Analytics and Conversions measurement
• Integrating your Internet Marketing strategy with your business processes

View upcoming Internet Marketing seminars in Atlanta.